Kelsie Ferin, Iowa State University, Agronomy, Ames, IA, United States, Sarah Acquah, University of Illinois at Urbana Champaign, Urbana, IL, United States, Luoye Chen, University of Illinois at Urbana Champaign, Department of Agricultural and Consumer Economics, Urbana, IL, United States, Jia Zhong, University of Illinois at Urbana Champaign, Agricultural and Consumer Economics, Urbana, IL, United States, Madhu Khanna, University of Illinois at Urbana Champaign, Department of Agriculture and Consumer Economics, Urbana, IL, United States and Andy VanLoocke, Iowa State University, Ames, IA, United States