Deepayan Debnath, Urbana, IL, United States, Luoye Chen, University of Illinois at Urbana Champaign, Department of Agricultural and Consumer Economics, Urbana, IL, United States, Madhu Khanna, University of Illinois at Urbana Champaign, Department of Agriculture and Consumer Economics, Urbana, IL, United States, Chongya Jiang, University of Illinois at Urbana-Champaign, Urbana, IL, United States and Kaiyu Guan, University of Illinois at Urbana Champaign, College of Agricultural, Consumer and Environmental Sciences, Urbana, IL, United States