PA007
Bringing Science Down to Earth: Using Creative Storytelling and Multi-Channel Outreach to Advance Awareness and Use of Earth Science in Communities Worldwide
Session ID#: 83148
Session Description:
Creative storytelling helps showcase the many ways that Earth science provides societal benefits and improves decision making in myriad sectors and communities. Multimedia-rich stories, interactive websites, social media and media outreach deliver tailored stories that make Earth observations and data relatable to new audiences, and to potentially inspire new users.
This session explores creative approaches that make clear the value and relevance of Earth observations to specific geographic locations or communities of interest through a range of channels, engaging communications techniques, and content. This session invites papers that address storytelling and content development that tailors or translates Earth science concepts, systems, and projects to communities or particular audiences.
Co-Sponsor(s):
Index Terms:
6349 General or miscellaneous [POLICY SCIENCES & PUBLIC ISSUES]
6620 Science policy [POLICY SCIENCES & PUBLIC ISSUES]
6699 General or miscellaneous [PUBLIC ISSUES]
Primary Convener: Lawrence Friedl, NASA Headquarters, Earth Science Division, Washington, DC, United States
Conveners: McRae Lenahan, U.Group, NASA Earth Science/Applied Sciences, Washington, DC, United States and Aries Keck, U.Group, NASA Earth Science/Applied Sciences, Washington, DC, United States
Primary Liaison: McRae Lenahan, U.Group, NASA Earth Science/Applied Sciences, Washington, DC, United States
Once Upon a Time, There Was an Organization Called the NASA Capacity Building Program (500267)
Lauren M Childs-Gleason1, Nancy D Searby2 and Christine Mataya2, (1)DEVELOP, Berkeley, CA, United States, (2)NASA Headquarters, Washington, DC, United States
NCEI Story Maps: Bringing Data to Life (519158)
Heather McCullough, National Centers for Environmental Information, Boulder, CO, United States, Barbara Ambrose, National Centers for Environmental Information, Stennis, United States, Megan Cromwell, NOAA NCEI, Stennis Space Center, MS, United States, Kaitlin Palubicki, Cooperative Institute for Research in Environmental Sciences, Boulder, United States, Angela Sallis, NOAA NCEI/General Dynamics Information Technology, Stennis Space Center, MS, United States and Jesse D Varner, Cooperative Institute for Research in Environmental Sciences and NOAA National Centers for Environmental Information, Boulder, CO, United States
Navajo Storytelling and NASA Earth Science (610614)
Carlee McClellan, Navajo Nation Department of Water Resources, Water Management Branch, Fort Defiance, AZ, United States, Amber Jean Kuss McCullum, Bay Area Environmental Research Institute at NASA/ARC, Moffett Field, CA, United States and Cindy Schmidt, NASA DEVELOP National Program, Ames Research Center, Moffett Field, CA, United States
Micro-blogging as micro-storytelling: Lessons learned using social media to engage audiences and bring science down to Earth, from space to the village and elsewhere (632329)
Emil A. Cherrington1, Leah Margaret Kucera2, Andi Brinn Thomas3, Devrin Weiss4, Africa Ixmucane Flores Cordova1, Kelsey E. Herndon1, Rajesh Bahadur Thapa5, Ashutosh S Limaye6 and Daniel Irwin7, (1)University of Alabama in Huntsville, Earth System Science Center, Huntsville, AL, United States, (2)NASA SERVIR, Science Coordination Office, Huntsville, AL, United States, (3)HX5—Jacobs JETS Contract, NASA Johnson Space Center, Houston, TX, United States, (4)Chemonics, USAID SERVIR Support Team, Washington, DC, United States, (5)International Center for Integrated Mountain Development, Geospatial Solutions, Kathmandu, Nepal, (6)NASA Marshall Space Flight Center, SERVIR Science Coordination Office, Huntsville, AL, United States, (7)NASA Marshall Space Flght Ctr, Huntsville, AL, United States
From Science to Conservation: Using Community Outreach and Video Storytelling to Explore Career Paths in Environmental Sustainability (633492)
Dawson Fairbanks, University of Arizona, Department of Soil, Water and Environmental Science, Tucson, AZ, United States and Shipherd Reed, University of Arizona, Tucson, AZ, United States
