SY041-06
Story / Telling - Skills to Translate your Data into Story form and Skills to Help You Present
Abstract:
What do "The Avengers," improv comedy and a Hyperspectral Infrared Imager all have in common?
A new partnership to assist the science community to more effectively communicate their science.
NASA/JPL’s Innovation Foundry teamed up with a veteran of the entertainment community to
develop techniques to help scientists think differently about how they communicate their science through storytelling.
Story / Telling consists of two parts.
The Story focuses on creating science narratives that are “get-able”. Avoiding things like jargon, the “curse of knowledge” and complexity.
And the Telling teaches skills to maximize the impact of presenting those stories to your audience.
This session will offer some applicable ways of how to do that.
Audience Interest:
Expressing a new idea is difficult. It is particularly so when your new idea is a complex scientific concept or finding.
Adding to the challenge of clear communication is the diversity of target audiences. These range from the
interdisciplinary science community to key stakeholders with focused agendas to the broad public.
This interactive workshop will help participants think differently about how they communicate their science.
Our session will demonstrate storytelling and presenting techniques to help you engage audiences so that your message lands more effectively.
The workshop will include interactive elements to provide attendees with practical, hands-on methods of how to apply best practices. This experiential approach facilitates the content to "sink in" and be applicable long after the workshop.
The techniques will allow you to connect your science with your audience in ways that are compelling and "get-able” to a wide range of audiences