Science Communication as Dialogue, not Monologue: Engaging Underserved Geological Survey Stakeholders in Appalachian Kentucky

Abstract:

Science communication is often a monologue in which scientists decide which information to provide and how to provide it. In an ongoing project to identify and engage non-traditional Kentucky Geological Survey stakeholders in a five-county area of Appalachian Kentucky, we have adopted a different, dialogue-based approach that values the information needs and local knowledge of stakeholders as much as scientists’ decisions about what to communicate and how to do it. This kind of dialogue-based approach encourages stakeholders to help shape the conversation rather than passively participate in a predetermined framework. Our original research plan called for in-person group meetings of project advisory boards in each of the study area’s five counties, with participants recruited through community contacts rather than mass media advertising. Covid-19 safety measures implemented in early 2020, however, prompted us to develop a revised two-phase remote research strategy. Phase 1 consisted of orientation (watching a short introductory video and completing a questionnaire), reflection (prompted journaling), and debriefing (phone or video interview). This mixed-methods research design draws on principles of asset-based inquiry, which identifies and values community assets as well as needs. Using qualitative coding methods to analyze Phase 1 participant responses, we have developed preliminary findings about these non-traditional stakeholders’ knowledge, interests, and needs. These include a lack of interest in research as an abstract concept, a clear distinction between participants’ mental images of geology and of a geological survey, and strong investments in formal institutionalized education. In Phase 2 of this research, we will use design and user testing research methods to collect participant feedback on scientific communication prototype materials developed on the basis of the Phase 1 findings. Our takeaway? Listen to your audience. They have important things to say.