Developing Storytelling Techniques with Earth Science at NASA Ames Research Center

Abstract:

Science communication (also known as ‘SciComm’) is a vital component of the scientific process. Typically, researchers endeavor to promote and communicate their science to the largest possible audience, utilizing different modes of communication. Common mediums include fairly standard practices such as: posters, academic presentations, articles, and scientific talks - in addition to other methods. One technique becoming more popular to effectively communicate and immerse target audiences is through enhanced narratives, or scientific storytelling. Storytelling in itself is not new. What is new is utilizing storytelling principles to better convey personal narratives and experiences from the point of view of the scientist, intertwining story and research. In this manner, storytelling captures research specifics and creates compelling, entertaining, and memorable pieces for science enthusiasts and the general public. This project examines ways to further develop storytelling at the Ames Science Directorate, specifically the Earth Science Division, involving the “human element” at the center of the story and their research, combining relatable experiences from scientists conducting science. Preliminary feedback indicates the Science Directorate will expand its communication through storytelling, increasing both written stories and conversation-style discussions and interviews.