As an attempt to open the process of innovation, CPI resolved to university research for strategic collaborations. However these collaborations were classified as cost-cutting measures to tax-saving measures to competitive advantage to philanthropic initiatives. The process of collaboration seemed to lack unification across the industry.
This paper systematically discusses the transformation of in-house research and development protocol to collaborations and argues that the next phase of collaborations is institution to individual extending from institution to institution. A framework is proposed where hard-coded as well as tacit issues are included. Few hypothetical case studies constituting open innovation in CPI will be included.