32 Measuring and Communicating Sustainability
32 Measuring and Communicating Sustainability
Monday, April 29, 2013: 2:00 PM
Bonham D (Grand Hyatt San Antonio)
Description:
This session looks at the economic and environmental trade-offs requiring strategic decision-making from spurring innovative product development to promoting credible marketing claims.
Sponsor:
Marketing Section
Co-Sponsor(s):
Sustainable Engineering Forum (23)
Chair:
Co-Chair:
- indicates paper has an Extended Abstract file available on CD.
See more of this Group/Topical: Management Division

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