Take Your Show on the Road
Workshop Proposal for CAA 2020
Reni Gower, Retired Professor, Painting and Printmaking Department, Virginia Commonwealth University
Abstract: Organized as 6-point checklist, this workshop will address strategies (concept to completion) for taking your exhibition on the road.
Syllabus:
Introduction / Great Reasons to be an Artist / Curator (5 minutes)
Checkpoint #1: The Tune Up: (5 minutes)
Overview of planning process. Time and Resources (Collaborating Partners)
Checkpoint #2: The Red-Hot Deal! (30 minutes)
Research / Concept Development: (5 minute writing prompt) followed by facilitated discussion to develop curatorial concepts.
Participants may come prepared with a curatorial idea.Fact Sheet: Evaluate Prospectus Fact Sheets.
Checkpoint #3: High Octane Optimum Performance: (15 minutes)
Create a Marketing Strategy and Cultivate Venue Invitations.
Sample Contracts and Lenders Agreements shared.
Design Digital Prospectus: Examples shared.
Checkpoint #4: Low Financing Plus Great Rebates: (10 minutes)
Develop a Budget and Funding Sources. (Including rental fees and in-kind support.)
Checkpoint #5: The Owner's Manual: (10 minutes)
Design and print an Exhibition Catalog. Sample catalogs reviewed.
Checkpoint #6: Maintenance and Service: (10 minutes)
Design a Digital Press Packet.
Create a Condition Report / Installation Instructions.
Insurance Concerns and Proper Packaging: (Sturdy Reusable Boxes / Crates.)
Prepare for changes, damage, unexpected expenses....
Q&A will be interspersed throughout with an additional 5 minutes reserved at the end.
Expanded Bulleted Checklist will be provided as a Take-away How-to Guidelines.
For examples of Reni Gower’s curatorial projects: http://www.renigower.com/curatorial-projects