NRGene is a computational genomics company that analyzes genomic Big-Data for the enhancement of field performance of crop plants. By employing experienced algorithm designers, software engineers, plant breeders and geneticists, NRGene developed DeNovoMAGIC(TM) and GenoMAGIC(TM) . These ground-breaking computational tools support most sophisticated R&D processes in leading seed companies and academia. These tools reconstruct and compare full genomes of unlimited number of individual plants, and associate genome variability with field performance. NRGene's tools were proven successful in analyzing most complex and diverse genomes, as wheat, maize and forestry, implemented in sophisticated research projects targeting gene discovery, genome-wide-association-mapping and genomic selection.