Short-form video is becoming a dominant form of media and videos regarding climate change have garnered millions of views. Who is communicating about climate on sites like TikTok or Instagram, and what has research revealed regarding climate communication on this emerging medium?

This session will feature geoscientists, digital creators, and journalists who post climate-related content on short-form video platforms. Talks by communication scholars will explore how short-form video is providing climate information, journalism, advocacy, and, increasingly, misinformation. The session will explore strategies creating engaging science content, responding to misinformation, building an audience, and balancing scientific accuracy with compelling content. Submissions are welcome from working scientists or students using video to share their research, video creators explaining climate-related topics and climate journalists who make videos. This session will document a new and vital form of climate communication and build community among those meeting the public where they are - online.

• ED - Education