Some of the most challenging topics facing the world today are also the most contentious. It is critical that scientists have the ability to communicate clearly and effectively about potentially polarizing issues to a diverse audience that includes students, lawmakers and the public. The growing body of science communication research can guide us in communicating contentious topics more effectively, making credible scientific information more accessible and relevant to different audiences by recognizing and ideally resonating with their core values and assumptions. It is also important to utilize the expertise of those experienced at successfully navigating and guiding these conversations to highlight best practices using a “tried and true” methodology.

This session will explore the dynamics, research and best practices of communicating contentious topics, with implications for better learning outcomes in classrooms, more scientifically-based policy decisions, and greater appeal to diverse audiences.