Seafood mislabeling, instances when the incorrect name is given to a seafood product, is a pervasive challenge that weakens the stability of marine fisheries, undermines food security, economically defrauds consumers, and compromises human rights. Increased regulatory measures and media attention has raised the profile of this problem in the seafood industry and public realms, and some efforts have resulted in local success stories. Rising global demand for seafood, however, is driving the proliferation of illegal fishing practices, including the intentional and accidental mislabeling of seafood. Complementary actions at all levels of the supply chain and constructive dialog among researchers and other stakeholders is the indispensable next step in building collaborative efforts to reduce seafood mislabeling, improve traceability, and increase seafood literacy.  This session will bring together researchers and stakeholders working on seafood mislabeling and traceability to stimulation exchanges and collaborations that will a) summarize our current academic and practical understanding of seafood mislabeling and traceability, b) encourage synthesis of knowledge on patterns and consequences of seafood mislabeling, and c) highlight current and potential strategies for reducing and eventually eliminating wide-reaching problem.