Building an Online Review in Detroit

Ron Scott Teachworth will illustrate how he created the online website: Detroit Art Review, soliciting sponsors who have a marketing button placing their logo on the site that is an active link to their museum or gallery website. Sponsors pay a set fee per month and this revenue stream is used to pay writers. The Detroit Art Review publishes one review each week, maintains an archive of writings, and uses a variety of means to publicize new reviews. Reviews include text, images, and sometimes video. The site averages 30,000 page views per month and covers the Detroit Metro area.