Crop Improvement at Pepsico Translates “Plant Potential” into Impact on Food Value-Chains and Consumer

The desire to innovate in raw materials from agriculture for food production is nowadays achievable as part of overall improvement of the whole value chain from upstream genetics and breeding to the end-use by consumenrs and through all the steps in between. This framework for innovation given by the complexity of the food value chain has direct implication on how translational sciences in agriculture provide breakthrough opportunities for impact of innovating crops on the whole value chain, upstream and downstream of the farm gate. The ability to align in time and scale the appropriate discovery and development technology platforms has become a key enabler of such holistic innovation.