Innovative and Sustainable Forest Technology

Brazil is considered one of the world's largest producers of eucalyptus planted forests and in this context, Fibria has a prominent position. Founded in 2009, Fibria is the global largest producer of eucalyptus pulp. The company has an annual production capacity of 5.3 million tons, with mills located in Três Lagoas (Mato Grosso do Sul), Aracruz (Espírito Santo), Jacareí (São Paulo), besides Veracel, a mill in Eunápolis (Bahia), in Joint-Operation with Stora Enso. Technological development is one of the factors that contribute to Fibria's leadership in the eucalyptus pulp market, guaranteeing high productivity and superior quality of pulp produced. To achieve this demand, Fibria has a Technology Center (CT) that seeks operational excellence, customer satisfaction and anticipation of market demands, from a perspective of innovation and sustainability. The CT conducts studies in all areas of activity of the company, from nurseries producing seedlings to final products, covering important areas of knowledge. The result is a generation of new technologies to be used by the company in its forestry and industrial activities, which add value to the company's business. Technological research and development has made it possible to improve our productivity while reducing the impact of our operations on the environment. In the forestry area, for instance, an intense research program and the adoption of modern forestry practices have significantly increased our competitiveness. The genetic improvement of eucalyptus trees together with biotechnology, have allowed Fibria cultivate superior trees, resulting in higher productivity. Thus, Fibria had achieved better efficiency in clonal seedling production as a result of pioneering in vegetative propagation procedures. Each year, several research projects are conducted to improve their processes and results, always in tune with environmental conservation.