ED040
Making Science Relevant: Strategies for Communicating about Science to Broad Audiences

Session ID#: 77255

Session Description:
Improving scientific literacy strengthens a community’s skills to use information and think critically about the world around them. Scientific literacy takes science literacy - an understanding of science facts - and applies this information to a broader context. Building a strong network of scientists, formal and informal educators, media specialists, and communication experts strengthens communication skills and broadens impacts of messages. We invite presentations in effective communication strategies, examples of successful formal and informal education outreach activities, and use of social media to share your science messages both from the field and in the community.
Index Terms:

0815 Informal education [EDUCATION]
0845 Instructional tools [EDUCATION]
6699 General or miscellaneous [PUBLIC ISSUES]

Primary Convener:  Regina Brinker, PolarTREC, Livermore, CA, United States
Convener:  Janet Warburton, ARCUS, Fairbanks, AK, United States
Primary Liaison:  Regina Brinker, PolarTREC, Livermore, CA, United States
 
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USC's Young Scientists Program translates STEM research into community outreach curriculum. (Invited) (493726)
Dieuwertje Kast, University of Southern California, USC Joint Educational Project, Los Angeles, CA, United States
 
The Earth Science Data and Information System Project Strategies for Improving Earth Science Data Literacy. (503186)
Francis E Lindsay, NASA Goddard Space Flight Center, Washington, DC, United States, Jennifer Brennan, ADNET Systems Inc. Greenbelt, Greenbelt, MD, United States and Jeanne Behnke, GSFC, Greenbelt, MD, United States
 
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Alexandra Branscombe, University Corporation for Atmospheric Research, Boulder, CO, United States and UCAR | NCAR Communications Team
 
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Madeline Buchard, Lawrence Livermore National Laboratory, Livermore, CA, United States and Maren Hunsberger, Lawrence Livermore National Laboratory, Public Affairs, Livermore, CA, United States
 
Phenomenon: A Hot Topic for Teaching and Communicating Science (522262)
Betsy Wilkening, University of Arizona, AZ Project WET, Tucson, AZ, United States and Ladd Keith, University of Arizona, School of Landscape Architecture and Planning, Tucson, AZ, United States
 
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Timothy Spuck, AUI, Education & Public Engagement, Washington, DC, United States
 
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Randal Jackson, Jet Propulsion Laboratory, Pasadena, CA, United States, Susan Callery, NASA, Washington, DC, United States and Holly Shaftel, NASA's Jet Propulsion Laboratory, Burbank, CA, United States
 
Demystifying ‘Informal Educators’. Who We Are, Our Expertise, and How We Can Help (551225)
Sarah Bartholow, Self Employed, Washington, DC, United States
 
Earth Observatory for Kids: A hands-on approach to communicating Earth science and remote sensing topics to kids 9 - 14 years old. (552511)
Tassia Owen, NASA Goddard Space Flight Center, Greenbelt, MD, United States and Ginger Butcher, NASA Goddard Space Flight Center, NASA Landsat Communications & Outreach, Greenbelt, MD, United States
 
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Elspeth Wallace, Irish Centre for Research in Applied Geosciences, Dublin, Ireland, Emma Morris, University College Dublin, Earth Sciences, Dublin, Ireland, Maria McNamara, University College Cork, BEES, Cork, Ireland, Jodie Fisher, University of Plymouth, School of Geography, Earth and Environmental Sciences, Plymouth, United Kingdom, Aoife Blowick, National University of Ireland Galway, Galway, Ireland, Sarah J Boulton, University of Plymouth, School of Geography, Earth and Environmental Science, Plymouth, United Kingdom, Amanda Owen, University of Glasgow, Glasgow, United Kingdom and Fergus McAuliffe, University College Dublin, Dublin, Ireland
 
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Rose Merin Cory, University of Michigan Ann Arbor, Earth and Environmental Sciences, Ann Arbor, MI, United States, Bruce Taterka, West Morris Mendham High School, Science Department, Mendham, NJ, United States, David Walker, Liberal Arts and Science Academy, Austin, TX, United States, George W Kling, University of Michigan, Ecology and Evolutionary Biology, Ann Arbor, MI, United States and Byron C Crump, Oregon State University, College of Earth, Ocean, and Atmospheric Science, Corvallis, OR, United States
 
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Susan Chapman, Soil Science Society of America, Madison, WI, United States
 
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Alexandra Atlee Phillips1, Brittany M. Ward2, Korie Grayson3, Grecia Lopez4, Guannan Dong1, Fatima Husain5 and Circe Verba6, (1)California Institute of Technology, Pasadena, CA, United States, (2)The University of Waikato, Environmental Research Institute, School of Science, Faculty of Science and Engineering, Hamilton, New Zealand, (3)Cornell University, Ithaca, United States, (4)California Institute of Technology, Pasadena, United States, (5)Massachusetts Institute of Technology, Graduate Program in Science Writing, Cambridge, MA, United States, (6)National Energy Technology Laboratory Pittsburgh, Pittsburgh, PA, United States
 
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Anne Holland, Space Science Institute Boulder, National Center for Interactive Learning, Boulder, CO, United States, Brooks Mitchell, Space Science Institute Boulder, Boulder, United States, Keliann LaConte, Lunar and Planetary Institute, Houston, TX, United States, Cindy Randall, Cornerstones of Science, Brunswick, ME, United States and James B Harold, Space Science Institute Boulder, Boulder, CO, United States
 
The Prose of Persuasion: Improving Climate Literacy (and Policy) Among Anti-Science Policymakers (591884)
Diane E Yoder, University of Southern California, Los Angeles, CA, United States
 
The Biota Project: A Grassroots Approach to Scientific Communication using Multimedia for Engaging Diverse Audiences (596617)
Alyssa L Abbey1, Helen Cheng2, Sabah Ul-Hasan3, Daniela Zarate3, Jessica M. Mena4 and Micah Miles5, (1)University of California Berkeley, Berkeley, CA, United States, (2)The Biota Project, Brooklyn, NY, United States, (3)The Biota Project, San Diego, United States, (4)The Biota Project, Irvine, United States, (5)The Biota Project, Athens, GA, United States
 
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Jessica L McCarty, Miami University Oxford, Oxford, OH, United States and Cj Mescher, Miami University Oxford, Geography, Oxford, OH, United States
 
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Lisa S Gardiner, University Corporation for Atmospheric Research, Boulder, CO, United States
 
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Paige V Graff1, Susan Runco2, Kimberly J Willis3 and Suzanne Foxworth1, (1)Jacobs Technology, NASA Johnson Space Center, Science and Exploration Department, Houston, TX, United States, (2)NASA Johnson Space Center, Houston, United States, (3)Jacobs JETS/Oceaneering Space Systems, Houston, TX, United States
 
Adventures in Twitter: Growing an Audience, Going Viral, Building Collaboration and Discussing Critical Issues in Geoscience (617123)
Peter D Neff, University of Washington, Department of Earth and Space Sciences, Seattle, WA, United States; University of Rochester, Department of Earth and Environmental Sciences, Rochester, NY, United States
 
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Megan Cook1, Samantha Wishnak1, Kelly Moran1, Tim Burbank1, Jessica Kaelblein2, Michael Viveiros2 and Allison Fundis1, (1)Ocean Exploration Trust, Narragansett, RI, United States, (2)Ocean Exploration Trust, Narragansett, United States
 
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Elena B Sparrow, University of Alaska Fairbanks, Fairbanks, AK, United States
 
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John P Encarnacion, Saint Louis Univ, Saint Louis, MO, United States
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